Which Is An Effective Research Question In Developing An Essay Topic Quizlet
Friday, May 15, 2020
English translation. Tagore certainly had strongly held...
English translation. Tagore certainly had strongly held religious beliefs (of an unusually nondenominational kind), but he was interested in a great many other things as well and had many different things to say about them. For Tagore it was of the most elevated significance that individuals have the capacity to live, and reason, in flexibility. His mentality to governmental issues and society, patriotism and internationalism, custom and advancement, can all be seen in the light of this belief. Nothing, maybe, communicates his qualities as obviously as a ballad in Gitanjali: Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; ...â⬠¦show more contentâ⬠¦And yet there is a deep division between the two men. Tagore was explicit about his disagreement: Tagores profound antipathy for any dedication to the past that couldnt be altered by contemporary reason stretched out even to the affirmed prudence of perpetually keeping past guarantees. On one event when Mahatma Gandhi went to Tagores school at Santiniketan, a junior lady got him to sign her signature book. Gandhi composed: Never make a guarantee in flurry. Having once made it satisfy it at the expense of your life. When he saw this passage, Tagore got disturbed. He composed in the same book a short ballad in Bengali such that nobody could be made a detainee everlastingly with a chain of dirt. He happened to close in English, conceivably so Gandhi could read it excessively, Toss away your guarantee in the event that it is discovered to not be right. Tagore had great reverence for Mahatma Gandhi as an individual and as a political pioneer, however he was likewise greatly wary of Gandhis type of patriotism and his moderate natures in regards to the nations past customs. He never condemned Gandhi by and by. In the 1938 exposition, ââ¬ËGandhi the Manââ¬â¢, he composed: Extraordinary as he is as a government official, as a coordinator, as a pioneer of men, as an ethical reformer, he is more excellent than all these as a man, on the grounds that none of these viewpoints and exercises confines his mankind. They are noticeably propelled and managed
Wednesday, May 6, 2020
Essay about The Portrayal of Schizophrenia in Me, Myself,...
Most people gather what they know about mental illnesses from television and film. Unfortunately these media portrayals are inaccurate and create stigma. They depict people suffering from mental illnesses as different, dangerous and laughable. Characters are often addicted to drugs or alcohol, are violent, dangerous, or out of control. Horror film characters like Norman Bates in Psycho, Jack Torrance in the Shining, or Hannibal Lecter in Silence of the Lambs associate the typical psycho- killer with people who suffer from a mental illness. But dramas and horror films are not the only film genres that create stigma. Comedies like What About Bob and many others not only stigmatize, they also make fun of mental illnesses and the peopleâ⬠¦show more contentâ⬠¦It promotes misinformation either out of ignorance or to make for a more entertaining story by identifying Carreyââ¬â¢s character as schizophrenic versus the correct diagnosis of multiple personality disorder. It stereotyp es schizophrenia as a battle within us between good and evil. Hanks character exaggerates the perception that people with mental illness are violent even though violence is not a symptom of schizophrenia. Even the movieââ¬â¢s tagline reads ââ¬Å"From Gentle to Mentalâ⬠and again equates mental illness with violent behavior. What I found most troubling is how the movie portrays schizophrenia, its symptoms and treatments as a joke. In one scene Carreyââ¬â¢s character is diagnosed as having ââ¬Å"advanced delusionary schizophrenia with involuntary narcissistic rage.â⬠It also should be noted that Fox marketers distributed white jelly-bean ââ¬Å"pillsâ⬠that supposedly cure schizophrenia at the films premiere. The bottleââ¬â¢s label warns that side effects include ââ¬Å"genital elephantisis.â⬠The effect of this film could seriously affect the lives, behavior and medical compliance of those with existing conditions. The film also targets age groups that are most at risk from showing early signs of illness. But who would want to seek help for any distressing feelings they have when they know that mental illness is the object of ridicule and believe it to be embarrassing or shameful. Because of the stigma created by films like Me Myself and Irene, it isShow MoreRelatedEssay Media Madness1389 Words à |à 6 Pagesseriousness of mental illnesses often view the media portrayals as offensive, inaccurate, and stigmatizing, and they have every reason to feel that way. Schizophrenia is very serious but popular illness of choice for many filmmakers. However, how often do they get it right? And how often do they get it wrong? Before answering these questions, what exactly is schizophrenia and how does one present with the illness? What is Schizophrenia? Schizophrenia is a very devastating disorder in the brain thatRead MoreTaking a Look at Schizophrenia1249 Words à |à 5 PagesA common mistaken belief is that people with schizophrenia have multiple personalities. Many people confuse schizophrenia with split personality or multiple personality disorder (Lilienfeld et al, 2010). The misunderstanding stems from the meaning of the word schizophrenia, as in Greek it means split mind (Boruck, 2008). In 1990, Carlson proposed ââ¬Å"schizophrenia is probably the most misused psychological term in existenceâ⬠. Vaughan (1977), performed a study which found that 77% of studentsRead MoreThe Rise Of Mental Illness Essay1596 Words à |à 7 Pagesnot question them. This becomes dangerous when judges or jurors in a courtroom also begin to adopt this ideology. In ââ¬Å"The Myth of Mental Illness in the Movies and Its Impact on Forensic Psychologyâ⬠, L.E.A. Walker et al. observe how the adverse portrayals of psychological disorders in films negatively influence public perceptions toward the mentally ill and, as a result, effect the outcome of court cases. I agree with Walker et al.ââ¬â¢s point about the roles in these movies being so powerful that people
Tuesday, May 5, 2020
Services Management and Public Administration - Free Samples
Question: Discuss about the Services Management and Public Administration. Answer: Introduction The report is prepared to discuss about the various management perspectives considering the business organization Woolworths in Australia. The topic will discuss about the various roles and functions performed by the managers along with the challenges and risks faced by the changing organizations nowadays. The impact of values, ethics and diversity on the organizational culture will also be demonstrated here considering the roles, behaviors and performances of the managers from the organizational context. Woolworths is an Australian supermarket store chain that offers good quality products and services for meeting the needs and preferences of the customers. It has a revenue of more than 4500 crores AUD and has more than 1,11,000 employees with nearly 1000 stores present worldwide (woolworths.com.au, 2018). Rationale of research methodology Based on the case study, it could be understood that the organizational theories include both organizational ethics and ethical practices managed at Woolworths. These are principles and standards that should be maintained for acting with fairness, compassion, honesty, integrity and fulfilling the roles and responsibilities properly too. The manager of the organization must make sure that the employees of the organization should abide by those and understand the ethics by training the employees on the company standards. It could be seen that various management and ethical issues could arise within the organization such as lack of clear focus for the organization and inability to make decisions, shortage of funds, lack of communication and coordination along with conflicts and misunderstandings between the employees and other team members (Drori, Hllerer Walgenbach, 2013). Lack of direction and incomplete or inaccurate information and data could also be other issues or constraints tha t the managers find difficulty to manage. The research rationale also shows the problems that are faced by the managers such as lack of proper selection practices and inability to set clear performance expectations. Once the problem is identified, it would be easy to engage in constructive feedbacks and facilitate the changes in behavior to deal with the issues resulting from changes within the organization. The progressive discipline process is managed as well for handling the issues properly and at the same time, confronts the performance related issues within the workplace with ease and effectiveness. The managers of Woolworths often faced issues to make the right hiring decision and make sure that no such unethical practices are managed, which could hamper the organizations reputation and image (Hull, Su Vaculin, 2013). This would create a safe and productive environment as well as resolve the team related conflicts, furthermore manage conflicts within team. The research strategies were implemented to select a proper design, approach and even ensured proper collection of data, both primary and secondary. The primary data was collected by conducting surveys from where quantitative data was gathered and the qualitative data was gathered by conducting interviews with the managers. The secondary data was mainly collected from authenticated sources like journals, articles and internet websites (Salikin, Ab Wahab Muhammad, 2014). Roles and functions performed by the managers There are other issues as well such as lower performance due to lack of skills, coordination and communication among the workers along with low morale resulting from conflicts and misunderstandings among the team members. The high turnover of staffs could be the result of lack of motivation, encouragement, and low skilled workforce, which might even result in lower performances among the team members and degrade the business performance. With the changes in structure and culture of the organization, the managers could face difficulties in managing the various aspects of the organization properly, which could even degrade the organizational performance (Michielsens, Bingham Clarke, 2013). Due to this, the employees would not be able to understand the organizational standards properly as well as make the organization fail to mange proper planning, leading and administration of resources. The lack of guidance and direction to the employees could also be the result of lack of management and even the leadership and motivating skills of the managers might be questioned. This would automatically raise the management approaches undertaken by Woolworths; furthermore result in frequent complaints, conflicts and poor performances of the workers (Birkinshaw Gupta, 2013). The managers must encourage and motivate the team members to participate in training and developmental sessions, furthermore allow them to learn new things and become more skilled, knowledge and obtain expertise to perform to their potential. It is important not only to maintain proper health and safety of the workers, but also to keep them motivated and encouraged through providing them with rewards and incentives for the betterment of their performances and skills. According to Mintzbergs set of ten roles, the various rules and functions of the managers are demonstrated here. There are various functions of the managers at different levels like human resource management functions, financial operations management, staffing, directing and controlling the business operations. The human resources manager has the role of planning and managing the staffing process, i.e., to recruit and select the most suitable candidates within the organization. It is often seen that due to changes within the organization such as due to replacement of manager or due to structural and culture changes, the organization faces issues and the employees have been misguided too during certain situations. The managerial functions to deal with these kinds of issues could be to enable proper planning and then direct or lead the employees in the right direction for the successful accomplishment of goals and objectives with convenience (Doh Quigley, 2014). The planning phase involves creating a detailed plan towards the achievement of specific organizational goal or objective. During the planning, the tasks are identified and the tasks that should be performed would be outlined along with the individuals who would be responsible for performing the tasks. The focus of planning would require proper knowledge of the vision and objectives of the organization. At Woolworths, the managers could select the processes that could be the most appropriate and then organize those in a logical pattern with proper timelines set. Planning would allow Woolworths to gain a better sense of what should be achieved along with the gaining of ability to respond to various situations quickly (Osborne Strokosch , 2013). The HR managers of Woolworths are responsible for the staffing functions and ensure that the resources are directed to the appropriate processes and tasks. This would allow for focusing on the labor or workforce and relate those to the organizational goals and objectives. The functions of the HR managers are to select the right people for the right positions and make sure that the structure of the organization is not hindered due to lack of skilled individuals within the workplace (Razman, 2015). Impact of values, ethics and diversity on the culture The values, ethics and diversity can play a vital role in ensuring ethical decision making and at the same time, ensure successful management of business operations and processes by maintaining the ethical standards. The maintenance of values and ethics is an integral part of the workplace and the ethics must be put into practices within the business setting. The managers are responsible to make people know about the ethical standards that should be managed along with the successful implementation of the ethical policies and procedures to ensure ethical decision-making. Woolworths has ensured ethical compliance by becoming socially responsible through successful management of sustainable approaches (Delmas, Etzion Nairn-Birch, 2013). The company even adopted environment friendly approaches for contributing to the maintenance of organizational values and ethics and even mastered the excellence in terms of benefiting the society as a whole. Discrimination is prevented within the workf orce and the employees are treated equally regardless of being a male or female. Unethical behaviors and attitudes can often be embedded into the minds of subordinates, which could prevent managing proper values and ethics and could even deteriorate the brand image and reputation. In case an employee of the organization is a victim of harassment, the management should handle the situation properly by making sure that the working conditions are safe and the health and safety of the employees are maintained. The work schedules should be considerate and fair, which could not only prevent unethical practices within the workplace but would also allow Woolworths to achieve the ethical standards (Christensen, Mackey Whetten, 2014). This would also increase the level of morale of the employees, furthermore encourage and motivate them to perform to their potential. Other than the citizens, employees and the community, the companies should respect the company and the same happened for Woolworths. The company had set good stewards of the earth to become socially responsible and even laid out commitment for the social responsibilities within the community. The company developed policies and procedures to maintain environmental sustainability for ensuring that the resources could be used wisely and new departments should be created for adopting more reasonable policies. The company also provided education for the poor children and even maintained policies to recycle wastes and used energy efficient lightings at the stores to create lesser impact on the environment (Reamer, 2013). The company had maintained ethical practices to set fair prices for the products and services and even delivered the best quality products, which created positive mindsets among the customers. Woolworths even marketed the products through proper advertisements and promotio nal strategies so that the customers were not neglected, rather they could gain proper information about the products and services along with its prices. The involvement of social media platforms and social networking websites have further enhanced the ability to address the concerns of customers and made sure that those ate fulfilled properly too (Boulouta, 2013). Role of management functions Management is an important business aspect that ensures clear understanding of the roles and responsibilities along with clear understanding of the vision, mission, goals and objectives of the organization. The managers must possess good leadership skills, knowledge and expertise to make sure that the employees follow the goals properly and achieve the organizational standards. The management like all other major aspects of the business have certain functions to guide the operations and processes with ease and effectiveness. At Woolworths, management is a kind of dynamic process that represents the difference between the management functions and operational functions. The operational functions could be referred to as the marketing, finance and purchases that are made along with the management of functions based on the level of dependence on the organizational levels. The functions of the organizations though remain the same based on the hierarchy of the organization. The manager at t he senior level must possess enough skills and knowledge to get involved in various activities than the manager at the junior level (Guiso, Sapienza Zingales, 2015). The major concepts of business management though would likely remain the same; still the operational function of the marketing would change according to the organizational functions and according to the person in charge of the functions and operational goals and objectives to be achieved. Though the objectives at various management functional levels would likely remain same, still the manifestation could differ based on the different types of situations (Parrott, 2014). Being one of the most renowned and famous retail organizations, Woolworth consists of a committed Human Resource department, which focuses on the management of employees and even ensures the implementation of proper recruitment policies and procedures for ensuring successful attraction and retention of the candidates within the workforce (woolworths.com.au, 2018). Conclusion The report was prepared to understand the various aspects of management within the organization Woolworths in Australia. The rationale of the research methodology demonstrated the problems of the research, i.e., the problems and issues faced within the changing organization such as lack of direction or inaccurate information or data exchanged, lack of communication and coordination between the team members, lack of ability and skills of the managers to set clear goals and expectations. Due to this, the team members were not even guided in the right direction, which might have deteriorated the business performance too. The managerial functions include HR functions, staffing process management, directing and controlling along with financial operations management. The maintenance of values and ethics further helped in ethical decision making and even contributed large numbers of benefits to the community and people. References Birkinshaw, J., Gupta, K. (2013). Clarifying the distinctive contribution of ambidexterity to the field of organization studies.The Academy of Management Perspectives,27(4), 287-298. Bohensky, E., Butler, J., Davies, J. (2013). Integrating indigenous ecological knowledge and science in natural resource management: perspectives from Australia.Ecology and Society,18(3). Boulouta, I. (2013). Hidden connections: The link between board gender diversity and corporate social performance.Journal of business ethics,113(2), 185-197. Christensen, L. J., Mackey, A., Whetten, D. (2014). Taking responsibility for corporate social responsibility: The role of leaders in creating, implementing, sustaining, or avoiding socially responsible firm behaviors.The Academy of Management Perspectives,28(2), 164-178. Delmas, M. A., Etzion, D., Nairn-Birch, N. (2013). Triangulating environmental performance: What do corporate social responsibility ratings really capture?.The Academy of Management Perspectives,27(3), 255-267. Doh, J. P., Quigley, N. R. (2014). Responsible leadership and stakeholder management: Influence pathways and organizational outcomes.The Academy of Management Perspectives,28(3), 255-274. Drori, G. S., Hllerer, M. A., Walgenbach, P. (Eds.). (2013).Global themes and local variations in organization and management: Perspectives on glocalization. Guiso, L., Sapienza, P., Zingales, L. (2015). The value of corporate culture.Journal of Financial Economics,117(1), 60-76. Hull, R., Su, J., Vaculin, R. (2013, June). Data management perspectives on business process management: tutorial overview. InProceedings of the 2013 ACM SIGMOD International Conference on Management of Data(pp. 943-948). ACM. Michielsens, E., Bingham, C., Clarke, L. (2013). Managing diversity through flexible work arrangements: Management perspectives.Employee Relations,36(1), 49-69. Osborne, S. P., Strokosch, K. (2013). It takes two to tango? understanding the Co?production of public services by integrating the services management and public administration perspectives.British Journal of Management,24(S1). Parrott, L. (2014).Values and ethics in social work practice. Learning Matters. Razman, M. R. (2015). A study on global financial mechanisms in the Montreal Protocol from environmental law and management perspectives.International Business Management,9(1), 111-116. Reamer, F. G. (2013).Social work values and ethics. Columbia University Press. Salikin, N., Ab Wahab, N., Muhammad, I. (2014). Strengths and weaknesses among Malaysian SMEs: Financial management perspectives.Procedia-Social and Behavioral Sciences,129, 334-340. woolworths.com.au. (2018). Woolworths.com.au. Retrieved 29 March 2018, from https://www.woolworths.com.au/
Tuesday, April 14, 2020
a va - Informal How Are You in French
a va - Informal How Are You in French Now that we have studiedà the formal ways of saying how are you in French, lets look at the informal ways. a va - How are you / how is it going? The Magical French word! à Ãâ¡a va (pronounced sa va, since the cedilla makes the C pronounced as an S) is truly the magical word of the French language. Why? Because it never changes. You can use a va to ask how are you to one person: Ãâ¡a va Camille ?Oui, à §a va bien, merci. Et toi ? Whether you are using tu or vous doesnt matter: Ãâ¡a va madame Chevalier ?Oui, à §a va bien, merci. Et vous ? You can use a vato ask how are you to several people: Ãâ¡a va bien vous deux ? (How are you both?)Ãâ¡a va, à §a va, merci. Et toi ? (Fine, fine, and you?) You can even use a va to talk about other people: Et vos enfants, à §a va ? (and your kids, are they OK?)Oui, à §a va bien, merci. Not just people, you can usea va foreverything really! Votre travail, à §a va ? (how is your work?)La santà © de votre mà ¨re, à §a va ? (how is your mothers health?) How cool is that a va - Informal but very common French for how are you Granted,à à §a va is not the most formal French. But its so practical that its been used a lot in French lately, and has really made its way in almost all situations: among friends and family, of course, but also at the office, with acquaintances... Its only in the most formal of situations that it may not be appropriate. I wouldnt say to the Queen of England bonjour Votre Majestà ©, à §a va ?...à Ok, now that weve seen how to sayà how are you in formal French, and learned about à §a va, lets see how you answer how are you subtlely in French. I post exclusive mini lessons, tips, pictures and more daily on my Facebook, Twitter, and Pinterest pages - so press the links below - talk to you there! https://www.facebook.com/frenchtoday https://twitter.com/frenchToday https://www.pinterest.com/frenchtoday/ https://www.instagram.com/realfrenchtoday/
Thursday, March 12, 2020
Raising the Red Lantern essays
Raising the Red Lantern essays This film is a story of something greater than the actual story itself. Set in the 1920s in Northern China, a young girl finds herself involved in something that was not what she had imagined for herself. The main character is Songlian, a 19-year-old Chinese girl, who marries into the Chen Clan only to find herself as one of the four mistresses within a home of tradition and strict order. The geographical setting is appropriate as to the underline theme of the film and that is a feeling of isolation within the walls of the Chen compound. The gray walls of their living quarters strengthens this feeling of isolation experienced by all four women. The only color in their lives is the lighting of red lanterns signifying the sexual wishes of the Master Chen for that evening. The sound effects of bells and Chinese opera serves to enhance the intensity of their longing for real companionship. The relationship between the Master and his four wives is purely sexual. As a result, t he four women compete with one another to sway his affections by conniving and betraying the other for the sake of time spent with the Master. Songlian struggles more than the other wives because she is younger and educated. This is both an asset and a liability for her because the others are very jealous of her and this isolates her even more than the walls. In addition to sharing the Master, each woman including their servants must obey strict rules of the household. These rules act to further control women in an already repressive society of the time. This film is somewhat true to form because women of China especially during this period were very suppressed. Although Chen had wealth, the women were still treated as objects of status without choices or hopes of some kind of personal happiness only sacrifice. This is reinforced by the conversations about the importance of having a son and how having a daughter was considered a wasted birth. ...
Monday, February 24, 2020
Goldman Sachs and the Future of the Internet Essay
Goldman Sachs and the Future of the Internet - Essay Example Gus Levy, senior partner of the firm from1969 until 1976, is known for articulating the firmââ¬â¢s investment strategy as being ââ¬Å"long-term greedy;â⬠i.e. willing to absorb short term losses in exchange for the promise of long term profits. The dark side of the companyââ¬â¢s dealings has been the fodder of many a polemical writer, however, and not without cause. In 1928 it started the Goldman Sachs Trading Company, which operated much like a Ponzi scheme and collapsed in the crash of 1929. In 1970 it nearly went under when the Penn Central Transportation Company went bankrupt, owing tens of millions of dollars in commercial paper from Goldman Sachs. A crisis erupted which involved numerous lawsuits. In 2007 Two Goldman traders, Michael Swenson and Josh Birnbaum, made a $4 billion profit by short-selling subprime mortgage securities. By 2008 their involvement in the financial products contributed to the global meltdown that occurred that year. A source of long-term con troversy has been the ease with which Sachs employees transition into government roles. American president George H.W. Bush made former Goldman CEO Henry Paulson his Secretary of the Treasury. Current Secretary Timothy Geitnerââ¬â¢s chief of staff is former Goldman lobbyist Mark Patterson. The current CEO of the company has visited the White House at least ten times since Barak Obama became president. It is reported that the firm was a major contributor to Obamaââ¬â¢s 2008 campaign. (A Brief) This dichotomous image of being at once financial geniuses and underhanded opportunists is buttressed by Goldmanââ¬â¢s activities since the early days of public Internet use. The company handled the IPO of Microsoft,... This essay stresses that Goldman profits regardless of how the company they promote fares over time. However, there are two possible disadvantages in this scenario. Goldman may not sell its holdings in the company before the bubble bursts. It will then lose the profits earned from the stockââ¬â¢s price going up. Additionally, investors may be reluctant to invest money in firms promoted by Goldman if their reputation suffers over the long term. This paper makes a conclusion that it is worthwhile for Goldman to invest in Internet firms such as Facebook is dependent on which scenario best benefits its overall profitability. Given that the last dot-com bubble is still remembered, a cautious strategy would be for the firm to exercise due diligence practices before promoting such companies. Unlike the 1990s, there now exist mature, stable web-based companies that show strong prospects for solid, continued growth into the future. The aforementioned Facebook is one example. This paper has only considered the question from a monetary viewpoint. There are also ethical considerations, however. Deliberately creating bubbles may benefit the firm doing so, but it virtually guarantees an economic contraction and ruined portfolios in the longer term. That same outcome can also be seen as undesirable purely from a selfish viewpoint. The world economy is currently in a very fragile state, largely due to the real estate bubble aftermath.
Saturday, February 8, 2020
Business Research Essay Example | Topics and Well Written Essays - 2250 words
Business Research - Essay Example This trend of use of celebrities in adverts is not likely to change in the near future. The media have contributed to this obsession through overloading the society with information and demonstrations of celebrities and giving them entertainment. The use of celebrities in adverts accrues benefits not only to the organization but also to the celebrity. Through the use of a celebrity, the consumer feels a positive feeling of association and security. The consumers deem their celebrities as idols, and once they recommend the use of a product, they deem such products as of high quality. Consumers like to be associated with celebrities, and they end up buying such products because they would like to be like the celebrity. In essence, the use of a celebrity makes a product stand out and be recalled by the consumers. The use of a celebrity makes the products or services stand out. Celebrity endorsement has been regarded as a way of getting the brand noticed amidst the high competition in th e market environment. There are huge impacts of the use of celebrities in adverts among consumers through audio visual commercials. ... Relevance of the Research Numerous studies have been carried out to identify the impact of celebrity endorsements on sales and marketing. Nevertheless, there is disagreement and debate on the precise role of celebrity endorsement on customer discernment towards the brand. Customer attitudes form the basis for increased sales and marketing of a product. Some studies note that there is a weak correlation between the two while others state that there is a strong correlation between the two. This research proposal will provide a basis on the acquisition of insights in the field of consumer discernments towards a brand or product and the impact of celebrity endorsements on them to influence sales and marketing. This proposal will structure a systematic review with respect to these associations to offer marketing economists a useful guide on celebrity endorsement. Because this proposal will assist clarify the role of celebrity endorsement in adverts, it will also serve societal and practic al relevance. For organizations, it is particularly significant to identify the positive and negative effects of celebrity endorsement on the discernment of the customer towards the product and brand so purchase decision making and purchasing behavior can be increased. This paper will give insights on the significance of celebrity endorsement through giving reference to an example of celebrity endorsements such as David Beckham by Adidas. An enhanced comprehension of celebrity endorsement unquestionably prompts managers to take on an effective policy by which sufficient customer discernment will be engendered. This will lead to increased customer purchase intents, which will positively affect the
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